NY Lottery: The Most Metal Scratch Off

I mean, if we’re being honest, Black Titanium sounds more like the name of an 80’s heavy metal band than a new scratch-off ticket from the NY Lottery. So to introduce Black Titanium, a scratch-off game with a $10 million top prize, we worked with The New York Lottery to turn the volume up to 11 with a heavy-metal campaign that rocked hard. At the center of it was an EP on Spotify. “Hot Cash” is a personal fav. Enjoy!