MGM: Welcome to the Show

With more than 75 percent of its revenue coming from non-gaming sources, MGM new it was time to the reposition the company. They would no longer be a Vegas casino company. They were now going to be a global entertainment powerhouse. Welcome to the Show launched during a weekend full of major entertainment programming, with premier positioning for the campaign at the Kaaboo Music Festival in Southern California, the biggest fight of the year between Canelo Alvarez and Gennady "GGG" Golovkin in Las Vegas, and the primetime broadcast of the 69th Emmy Awards.